Communications and Change Management

Quality Communications are central to achieving strategic objectives and successfully managing change.

What do I mean by Quality Communications? It is a big question, which I can only touch upon in this brief summary.

  • Accurate and appropriate
  • Full context is considered when drafting communications and content:

      • Aligns with Strategy
      • Acknowledges Culture
      • Honours the Mission
      • Appreciates Impact
  • A coordinated and consistent message, in many parts
  • Delivered in the right format, at the right time, to the right audience
  • Formatting and presentation of communications takes appropriate advantage of information technology and information management techniques
  • Communications (and training) are understood, understanding is confirmed, and results measured
  • All communications are duly authorised
    • In Perth, organisations tend to rely on a business analyst to complete all types of technical documentation. However, a typical business analyst is trained to write documents for a very specific audience: he/she translates business needs into language that technical implementers can readily understand.

      A technical writer, on the other hand, is trained to deliver to a wider variety of audience, and generally translates in the opposite direction; i.e., from the technical expert to a non-technical audience. They are familiar with standards and frameworks; e.g., DITTA toolkit, Dublin Standard, VERS, which allow an organisation to make the greatest use and re-use of the writing collateral that has been developed. They often work with those responsible for creating e-learning packages, or generate e-learning themselves.

      As a project manager, I manage change in large, complex organisations using a Change Management Strategy that integrates communications and training, and leverages internal resources as subject matter experts and as agents of change.

      The Change Management Strategy typically relies on defining key messages, understanding how to minimise negative impact on stakeholders, and developing a Communications Plan — much like a project schedule — for staged dissemination of communications and training as appropriate. However, messages with appropriate emphasis must arrive at the opportune time; content and timing must be tailored for each specific audience with an understanding of their background, needs, and concerns.

      Implementing a Communications Plan typically requires technical writers, copy writers, trainers, e-learning developers and others to present a coordinated and consistent message, but one consisting of many parts and delivered through a variety of media.

      I work with a network of independent professionals who are intimately familiar with the variety of corporate cultures in Perth and understand the unique sensibilities of professionals working in the world’s most remote city. We are empathetic and understand the effect of change in the same way as those impacted by it.

      Our allied network consists of seasoned, well-travelled, self-managed professionals available to assist in developing quality technical content and marketing/PR copy for your web pages, documents and publications. We can facilitate and document changes to internal processes and policies, facilitate organisational structural changes, and tailor internal or external communications to an increasingly cosmopolitan world marketspace.

      Team info

      I recommend each of these writers because they can meet or exceed the experience I’ve been providing to my clients.